Earlier this week, we announced the first recipient of our Give It All award: Chris Brogan.
We interviewed Chris to learn more about what drives him, how he’s achieved his and his company’s big goals, and how you too can invoke a Give It All mindset to achieve yours. Here are his answers.
Joltin Joe: In your own words, what do you do? What’s your passion and purpose?
Chris Brogan: My passion and purpose revolves around helping owners incorporate the systems, training and resources they need to own the game they most want to win. Whether they’re an entrepreneur inside a company or someone out on their own, I’m working to help people improve work/life alignment (never balance) and develop the right map to their kingdom!
What does the “Give It All” mindset/way of life mean to you?
So often, we allow ourselves to fall into a posture and approach to life where we just react to whatever “they” put in front of us. To Give It All means that I own my choices, I own my life and I own the future that brings about. It’s also about adopting a #noexcuses lifestyle.
How have you Given It All in your own life? Where did it lead you?
I have Given It All by taking on challenges I wasn’t sure I could accomplish. It’s earned me a New York Times bestseller (plus seven other books). It’s allowed me to finish a Spartan Race (those zany obstacle courses). It’s allowed me to meet a princess in the UAE and interview Sir Richard Branson (my hero). And I’m not nearly done.
What do you consider your biggest accomplishment?
My biggest accomplishment is maintaining my discipline daily to work on the mission I’ve committed to executing. What single day or time in my life beats that ongoing drumbeat of maintaining a high performance level? I say: nothing.
What’s one “failure” you’d be willing to share with us, and what did you learn from it?
I fail every day. There’s always something going wrong.
In 2010, I lost over $400,000 in investments that went nowhere ultimately (and I didn’t quite have $400,000 to spend). Some of how that went led to me having to downsize my company (I’d overbuilt my staff before I knew what to do with it) and many more tricky choices. I like to think of it as my paid-in-one-year MBA.
What drives you to keep Giving It All, day in and day out, even when things get tough, you have big barriers come, you get tired, etc.?
What drives me is my mission. I’m committed to the owners I serve. These people are all struggling and frustrated and working too hard and not seeing enough rewards. I have to equip these people for success. That drives me. That and I love staying very close to my commitments.
What advice would you give to others looking to adopt a Give It All attitude in their own lives?
The best way to Give it All is to do so in the service of others. Your ability to thrive down inside is actually just table stakes for the games. The most successful people you think about all work from the mindset of giving, even some of those you consider to be “bad guys.” They still want to serve.
How can “owners,” specifically, adopt a Give It All mindset?
Owners have to love themselves more. I know that sounds super squishy, so let me explain.
Our lack of commitment stems from a lack of self-love. If we commit to ourselves that we’re going to lose the 30 pounds we put on since college, but we only lose about 12 pounds before quitting and going back to our other choices, that’s saying that you don’t love yourself enough to honor the commitment you made to yourself.
If you want to Give It All, you’re going to have to dig deeper. “Give it All” doesn’t come from the same level as “I tried” or “close enough.” You wouldn’t stop the car 35 miles short of Vegas and call it good.