When we challenge you to step up the plate, it’s not just lofty words. We’re ready to do the same ourselves.
Case in point: Joltin’ Joe coffee has hit the (virtual) shelves and is now available for purchase on Amazon. What’s more, it’s already received its first award! Joltin’ Joe Espresso Roast has been named by Gourmet Retailers 2014 Editors’ Picks as the year’s most tasty retail coffee.
We told you we were prepared to Give It All.
The Story Behind the Coffee
We didn’t want to create another “me too” Starbucks® copycat. Like our namesake, we aim to raise the bar on anything we put the Joltin’ Joe name on–leading by example, and hopefully inspiring you to do the same in your life.
We wanted to create a coffee unlike anything you’ve ever tasted—one that would delight your taste buds and energize you in the morning and throughout the day—because we know you’ve got some big goals and we want to help by providing the energy and inspiration to tackle them.
We also knew you’re inundated with current coffee options that just aren’t cutting it. That’s why we joined the “third wave” coffee movement focusing on beans that are carefully selected and hand-and small-batch roasted.
We assembled a dream team with the goal of creating a coffee worthy of its brand name, from one of few experts in the world on creating specialty blends and coffee to our licensee White Coffee, a company with an impressive heritage in roasting quality coffee as far back as 1939.
Unlike some of the big coffee names out there, our beans are not roasted to the point of being charred. Our roasting curve brings out the nuances and richness of the beans, rather than incinerating their unique characteristics away. The result is a flavor that is clean, rich and incredibly smooth, delivering an accessible and affordable craft-quality coffee experience.
And it seems the experts agree!
Get Your Hands on It
Ready to try the award-winning Joltin’ Joe coffee for yourself? Just head on over to Amazon!